(September 2025) With more than 500 stores across 100 countries, Turkish fashion brand DeFacto wants to be more than just affordable—it wants to deliver a seamless shopping journey that blends the physical and digital.?

In this Transform Talks interview, CIO Abdurrahman K?l?n? tells Huawei's Executive Editor-in-Chief, Gavin Allen, why the company has gone “all in” on AI, from personalized recommendations and virtual try-on tools to AI-generated clothing designs.

K?l?n? argues that every retailer must now think like a technology company to meet rising customer expectations. He also shares how DeFacto’s cloud migration with Huawei laid the groundwork for its AI-driven transformation, and why the toughest challenge isn’t the tech itself, but integrating it into the culture of fashion retail.